(Rupert Murdoch)
In recent years, newspapers and print media have suffered. Some say they are dying while others believe they are changing. The age of the Internet has inspired many tough questions that media experts have yet to answer.
The question that seems will be answered first is if it's possible to start moving online content into a payed structure. News Corporation's president Rupert Murdoch believes this financial model might be part of the solution.
This strategy has never been tried on a paper as big as the Times or The Sunday Times before. However, Murdoch believes a simple and affordable model could be profitable. The idea behind this method is fairly understandable: people pay for the news in newspapers, so why not online?
Others believe that the future is not so simple. The idea that information wants to be free is an important one in this discussion. If information continues on its current path, another possible method of profiting from the news would be through advertising. Innovative and personal display advertising could be a strong first step in attracting consumers to media content.
Of course once you introduce the idea that advertising may save journalism, then ethical questions start to arise. If journalism’s is completely funded by some miracle advertising technology, then isn't it logical to assume that the paper might be influenced by them? The newspapers could (or already do) create content that isn’t the most important, but instead the most profitable.
Wherever the future lies for journalism, the entrepreneurs who solve these difficult questions will be the most likely to profit.
Questions to consider:
Do you think Murdoch’s Paywall will work?
Do you think information wants to be free and will continue to be free in the future?
What are the best traits inspiring journalists can have to insure they’re part of whatever journalism’s future is?
Can we allow papers to be completely funded by advertisers?
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